Dave's Latest Hardcover Book!The astounding story of how an unknown company made an entire industry adopt a new technology, and then leveraged it for success.

The Qualcomm Equation

How a Fledgling Telecom Company Forged a
New Path to Big Profits and Market Dominance
Dave Mock, with a foreword by George Gilder

The Qualcomm Equation provides readers with a fascinating inside look at how a small company stormed the burgeoning wireless industry and grew into a global multibillion-dollar powerhouse in less than a decade. This book examines how Qualcomm became so successful, chronicling the early history of the company, then provides an in-depth analysis of Qualcomm’s business model.

Through this eye-opening, real-life case study, readers will learn:

  • how the company pioneered and commercialized a new technology in record time…and made it an industry standard
  • how Qualcomm’s revolutionary business model relied on licensing this technology
  • key business strategies that enabled Qualcomm to leapfrog the competition
  • how companies can encourage and use innovation to dominate their markets

In addition to describing the development of the wireless industry over the last few decades, The Qualcomm Equation is a riveting look at a one-of-a-kind company.


Tapping Into Wireless

Where and how to invest in wireless–today’s most promising “next big thing” Wireless technologies are among today’s major growth industries. By 2003, more than 500 million people will be using wireless devices. Yet, avid investors can be frustrated with complex terminology and confusing market factors. Tapping into Wireless provides the knowledge and strategies investors need to take advantage of wireless opportunities. It gives readers the ins and outs of the hardware, software, services, and technologies, along with the best opportunities for investing in this fledgling but well-entrenched industry. From understanding the basics of the industry to targeting market leaders, investing in pre-IPO companies, and even recognizing red flags in otherwise promising opportunities, Tapping into Wireless is the single best guidebook for making the smartest choices among today’s wireless opportunities.